Clarity in writing is essential for successful scientific communication. A pet peeve of mine is the confusion between activity and phase, when discussing about any process, but specifically research processes based on design science.
An activity is something that you do. You applied a method. You searched the web. You went for a walk. A phase is a period of time; often you perform activities within such a period of time. If there is one phase, there probably are other phases, those that came before and/or those that came after. Having phases implies a sequencing of these phases and activities bound to them.
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