This case has been retired and is not available any longer.
Case summary
Michael Meyer, business analyst at GfK Retail and Technology, had recently started working on a performance improvement project for one of GfK’s longest running products, the StarTrack system. As the project’s business analyst, he was responsible for determining and prioritizing requirements. However, a large number of stakeholders brought needs to the table that threatened to blow the project out of proportion. In a never ending stream of meetings, no consensus on project requirements seemed reachable.
Example case question [1]
- How to improve GfK’s business analysis process?
Case difficulty cube [2]
- Analytical dimension: Average
- Conceptual dimension: Easy
- Presentation dimension: Average
Freely available materials
- Case 2013-01: Herding Requirements at GfK (not available any longer)
- Concepts and frameworks